Mike Anderson

Revalize - New SaaS Brand

Created an all-new SaaS brand platform, Revalize. Developed an entirely new name with a new brand promise, brand mission, and value proposition. Wrote full website and created all social media and launch materials.

Team One Insurance Rebrand

Lumivero - Software Solutions for Data Analysis & Management

As the Lead Copywriter, I helped develop an entirely new brand identity, foundational messaging, and name for Lumivero's platform. I conducted discovery interviews and developed a messaging framework to capture Lumivero's brand essence, highlighting the idea that all Lumivero solutions aim to provide users with facts and knowledge to drive future outcomes. Also produced social media campaigns and launch communications.

Addtronics - New Robotic Automation Company

Developed new brand for robotic automation company. Led copy and creative development for the foundational messaging. Wrote website, emails, social media, and more.

CS Brand Group - Agency Rebrand

Developed brand story and wrote all accompanying launch materials for agency.

Victory Live - Ticketing Software Rebrand

Developed new brand platform for live event ticketing software, including new tagline, mission statement, value proposition, and other strategic recommendations.

Truvant - New Packaging Brand

Helped develop brand for Truvant, the largest pure-play packaging services provider in the world. Created new name, new foundational messaging, and all the launch materials including the website, social media, internal and external communications, and more.

APEX - Product Branding

Created product branding for lighting fixture that eliminates COVID-19 virus. Developed flyers, emails, videos, and other materials to promote product.

Trexon - New Manufacturing Brand

Created all brand elements for a top wire and cable companies, including new name, tagline, website, foundational messaging, and more.

HardRock HDD - Industrial Rebrand

Launched new website and rebranded infrastructure company.

Jostens Brand Refresh

I worked alongside leadership to refresh the Jostens brand and develop the brand manifesto, the voice and tone, and all of the internal and external materials to support the refresh.

You Are Your Ring Campaign

How do you keep class rings relevant? This question came from the very top of the Jostens organization. My answer? Tie class rings to something that emotionally resonates with all kids: Spotify playlists. You express yourself with song choices in a playlist. You express yourself with design choices on a ring. That's how the "You Are Your Ring" campaign got its start, which branched off into Spotify playlists, emails, videos, landing pages, and more.

2022 Jostens Fall Jewelry Catalog

Yearbook+ Launch Materials

Established creative direction and strategy and executed all Yearbook+ launch materials, including videos, emails, direct mail, landing pages and more. Worked alongside Creative Director to develop UX experience for app.

Hello Support Award Winning Campaign

Delta Health Direct Award Winning Campaign

Road to Healthy Segmented Campaign

Reward Site Welcome Video

Buff Brain Video Series

Save Smart Live Better Educational Video

Holiday Campaign Video

Holiday Campaign Assets

Reward Site UX Copy

HSA Segmented Campaign

Spinal Cord Stimulation Site Copy + Supporting Materials

Targeted Drug Delivery Site + Supporting Materials

Wine List Digital Experience

Robert Half 2020 Legal Salary Guide

B2B Customer Lifecycle Brochure

Quantum360 Website Copy

Medical Device Sales Incentive Brochure

Sales Deck Copy

Teaser Email Campaign

Small Business Selling White Paper

Scion Thank You Email