Mike Anderson

Platform Brands + New Brands + Rebrands

Revalize

Revalize - New SaaS Brand

Led brand and sales narrative development for Revalize, a SaaS platform serving manufacturing. Created naming, positioning, and a complete messaging framework designed to accelerate sales conversations. Delivered website, sales collateral, social campaigns, and launch materials that equipped sales teams to communicate value from day one.

Teamoneclaims

Team One Insurance Rebrand

Developed rebrand strategy and sales-focused messaging for B2B insurance solutions provider. Created brand platform and content designed to differentiate in a crowded market and support consultative sales conversations.

Lumivero

Lumivero - Software Solutions for Data Analysis & Management

Led creative development for Lumivero's B2B rebrand, translating complex data analytics capabilities into a clear sales story. Conducted stakeholder discovery, developed messaging framework and brand essence, and produced integrated launch assets (sales enablement content, social campaigns, and communications) that helped sales teams articulate differentiated value to enterprise buyers.

Addtronics

Addtronics - New Robotic Automation Company

Directed brand launch for B2B robotic automation startup. Led creative from strategy through execution, developing positioning, sales narratives, and multi-channel content (web, email, social) that supported go-to-market efforts and buyer engagement in the manufacturing sector.

CS Brand Group

CS Brand Group - Agency Rebrand

Developed brand story and wrote all accompanying launch materials for agency.

Victory Live

Victory Live - Ticketing Software Rebrand

Developed new brand platform for live event ticketing software, including new tagline, mission statement, value proposition, and other strategic recommendations.

Truvant

Truvant - New Packaging Brand

Led brand narrative development for Truvant, the world's largest pure-play packaging services provider. Created foundational messaging framework, sales storylines, and full launch toolkit — website, sales materials, internal communications, and social content — enabling consistent storytelling across sales and marketing teams post-acquisition.

Apogee Lighting

APEX - Product Branding

Created product branding for lighting fixture that eliminates COVID-19 virus. Developed flyers, emails, videos, and other materials to promote product.

Trexon

Trexon - New Manufacturing Brand

Created all brand elements for a top wire and cable companies, including new name, tagline, website, foundational messaging, and more.

Hardrock

HardRock HDD - Industrial Rebrand

Launched new website and rebranded infrastructure company.

Jostens

Jostens Brand Refresh

I worked alongside leadership to refresh the Jostens brand and develop the brand manifesto, the voice and tone, and all of the internal and external materials to support the refresh.

Jostens

You Are Your Ring Campaign

How do you keep class rings relevant? This question came from the very top of the Jostens organization. My answer? Tie class rings to something that emotionally resonates with all kids: Spotify playlists. You express yourself with song choices in a playlist. You express yourself with design choices on a ring. That's how the "You Are Your Ring" campaign got its start, which branched off into Spotify playlists, emails, videos, landing pages, and more.

2022 Jostens Fall Jewelry Catalog

https://www.youtube.com/watch?v=Om7pGiQ2RLA

Yearbook+ Launch Materials

Established creative direction and strategy and executed all Yearbook+ launch materials, including videos, emails, direct mail, landing pages and more. Worked alongside Creative Director to develop UX experience for app.

United Healthcare

Walgreens